![]() Shopify has some best practices to recommend for creating a compelling hero image. You can use this graphic as part of your starter branding kit to stand out to website visitors. Website hero imageĪ lot of modern website designs have a hero image on the home page. From there, you can click the Folders tab in your left-hand menu and then your assets folder to pin it to your menu as you work. I also suggest using the Save to folder option to save it to a dedicated "Brand Assets" folder in your Canva library. Choose a color palette to represent your brand. In a cohesive brand, the brand colors affect all the most important visuals, including the logo and website design. By establishing these choices in advance, you'll be sure to have a consistent brand look, and you'll be ready to create graphics in Canva without having to fiddle with your options. Branding elements to get ready before you designīefore you create an image in Canva, establish what colors and fonts you'll use in your brand images. ![]() ![]() But if you have any language brand elements available, they can come in handy when creating on-brand graphics. Since I'm talking about a design tool here, I'll be focusing on the visual elements. Take a look at this breakdown of Zapier's visual rebrand to understand how to think about branding visuals. Visuals: The visual aspects of a brand guide show you how to design websites, images, and print materials according to the brand's aesthetic. It might also include a brand voice section or lexicon for even more nuance. They can have messaging guidelines that teach you how a brand should present itself through language. Language: Brand guides often establish how to talk about a company and its products. But you can organize brand elements into two categories: The basic elements of brandingĮvery company's brand kit looks different. Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design. I used Canva, a free design tool, and within minutes, I could tell that it was the accessible tool I needed to dip my toes into design. But a few months ago, I tried my hand at creating Instagram graphics for Unwinnable, an independent media criticism site I do some marketing work for.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |